THE GUIDE TO BUYER PERSONAS

It's important to create buyer personas for your brand so you can segment your prospects and create more effective marketing campaigns. But, how do you start creating personas from scratch? 

Our free, customizable buyer persona guide will let you quickly organize your research to create your very own buyer personas.

With this ebook you can learn best practices for research and create thorough, detailed buyer personas that you can share with your entire company.

This guide, updated for 2019, contains exclusive tips, including:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing
     

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